FAMILY TRADITION SINCE 1885

1885

As early as 1885, Edward Palm, from New York, was importing and refining high-quality spirits from all over the world. To begin with, he established family contacts with numerous spirits manufacturers from Scotland, Ireland and Germany, thereby laying the first cornerstone for a family tradition.

 

1906

In 1906, his descendants Richard and Elizabeth Palm, the latter's wife, moved to Pirmasens in Germany.

 

1945

Shortly after the end of the war in 1945, his son of the same name, Richard Palm jr., got his first legal licence to sell and store spirits in Germany and decided to live with his family in a suburb of Pirmasens, in Rhineland-Palatinate. At the same time, the American armed forces also settled in Pirmasens, which meant that the international network to the spirits manufacturers and bottlers could be maintained.

 

2015

70 years later, in early 2015, the latter's nephew, Matthias Steinmetz aka Mister Donatella (Modern Art & Pop Art Artist), took over the family tradition and christened it commercially for the first time with the name Donatella Whisky. Donatella had to expand for the first time towards the end of 2016 and established itself in the luxury and spirits industry with one of the highest-quality whiskies in the world.

 

2018

In July 2018, Donatella took part in the Meininger International Spirits Awards for the first time with a whisky from the Donatella range and was awarded GOLD in a blind tasting by a jury consisting of 60 experts.

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2019

In 2019, Donatella was distinguished by the Financial Times for the first time and was one of the fastest growing companies in Europe, with growth of 4186%. Donatella took twelfth place among all companies and industries in Europe.

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2020

In October 2019, Donatella Whisky was officially recognised by the German news magazine Focus Business as the 2020 growth champion and, with an annual growth rate of 248%, ranked 7th among all industries. In the manufacturing and processing industry (excluding automotive and mechanical engineering), Donatella Whisky took first place in Germany as the 2020 growth champion.

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In February 2020, Donatella appeared as the official sponsor of the WE ARE THE WORLD GALA 2020 as part of the international film festival in Berlin (Berlinale).

 

On 2nd March 2020, Donatella Whisky was again honoured by the Financial Times as one of the fastest growing companies in Europe. Once again, Donatella was one of the fastest growing companies in Europe, with growth of 4494%. Donatella took 22nd place among all European companies and industries.

 

2021

In October 2020, Donatella was again officially recognised by the news magazine Focus Business as the 2021 Growth Champion, ranking third among all industries with an annual growth rate of 262%. In the manufacturing and processing industry (excluding automotive and mechanical engineering), Donatella Whisky took first place in Germany as the 2021 growth champion.