FAMILY TRADITION SINCE 1885
1885
As early as 1885, Edward Palm, from New York, was importing and refining high-quality spirits from all over the world. To begin with, he established family contacts with numerous spirits
manufacturers from Scotland, Ireland and Germany, thereby laying the first cornerstone for a family tradition.
1906
In 1906, his descendants Richard and Elizabeth Palm, the latter's wife, moved to Pirmasens in Germany.
1945
Shortly after the end of the war in 1945, his son of the same name, Richard Palm jr., got his first legal licence to sell and store spirits in Germany and decided to live with his family in a
suburb of Pirmasens, in Rhineland-Palatinate. At the same time, the American armed forces also settled in Pirmasens, which meant that the international network to the spirits manufacturers and
bottlers could be maintained.
2015
70 years later, in early 2015, the latter's nephew, Matthias Steinmetz, took over the family tradition and christened it
commercially for the first time with the name Donatella Whisky. Donatella had to expand for the first time towards the end of 2016 and established itself in the luxury and spirits industry with
one of the highest-quality whiskies in the world.
2018
In July 2018, Donatella took part in the Meininger International Spirits Awards for the first time with a whisky
from the Donatella range and was awarded GOLD in a blind tasting by a jury consisting of 60 experts.
2019
In 2019, Donatella was distinguished by the Financial Times for the first time and was one of the fastest growing companies in Europe,
with growth of 4186%. Donatella took twelfth place among all companies and industries in Europe.
2020
In October 2019, Donatella Whisky was officially recognised by the German news magazine Focus Business as the 2020 growth champion and, with an annual growth rate of 248%, ranked 7th among all industries. In the
manufacturing and processing industry (excluding automotive and mechanical engineering), Donatella Whisky took first place in Germany as the 2020 growth champion.
In February 2020, Donatella appeared as the official sponsor of the WE ARE THE WORLD GALA 2020 as part of the international film festival in Berlin (Berlinale).
On 2nd March 2020, Donatella Whisky was again honoured by the Financial Times as one of the fastest growing companies in
Europe. Once again, Donatella was one of the fastest growing companies in Europe, with growth of 4494%. Donatella took 22nd place among all European companies and industries.
2021
In October 2020, Donatella was again officially recognised by the news magazine Focus Business as the 2021 Growth Champion, ranking third among all industries with an annual growth rate of 262%. In the manufacturing and
processing industry (excluding automotive and mechanical engineering), Donatella Whisky took first place in Germany as the 2021 growth champion.
The production
Donatella products are partially distilled from the world's highest-quality manufacturing sources and bottled. Some editions
are also produced exclusively for Donatella or stored in Scotland for several decades. Unlike many traditional spirits available on the market, each bottle of Donatella passes through the hands
of the owner personally. The manufacture of the various Donatella products is unique in the world. Donatella uses its own storage methods and its own filtration system. Donatella whisky is the
absolute definition of perfection and taste. Perfect production, analysis, storage, bottling, purification and refinement are lots of small factors that give Donatella Whisky its unique
taste.
The philosophy
Donatella Whisky has its own philosophy, from which its signature is derived. The core element of the brand is "luxury, design and taste". Each edition is specially
developed in terms of design and taste and handcrafted by Donatella. The design must also match every bottle and every taste! That is why the owner and designer personally oversees the production
of each and every bottle. With its high-quality products, Donatella does not want to offer whisky from the department store shelf, but rather, a new definition of design, perfection, taste and
enjoyment.
Quality
The name Donatella stands not only for a high standard of quality, but also for unique exclusivity. For many generations, the distribution has mainly been carried out by
Donatella itself and only by selected spirits dealers. All products are traditionally made, refined, labelled and bottled by hand, and this isn't going to change in the future. Donatella only
uses the highest-quality materials that accord with its own quality standards. The owner oversees the entire production of all Donatella products. Absolute perfection, first-class design and a
unique taste make every Donatella product an experience.
International
Whether Germany, Italy, Spain, Belgium, the Netherlands, the United Kingdom, France, Austria, Switzerland, Taiwan, USA, South Africa, Japan, Monaco, New Zealand, Cuba
or the United Arab Emirates. Donatella customers can already be found all over the world. Azumi Hasegawa from Tokyo is one of the world's largest sales experts for alcoholic beverages; she has
already placed Donatella products in hotels such as the Marina Bay Sands in Singapore, the Marriott Hotel Chongqing, and the 5-diamond luxury hotel Bellagio in Las Vegas.